With the nation in the process of collective belt-tightening

Premier League Ticket PricesPremier League Ticket prices continue to rise, way beyond the rate of inflation. What has caused Premier League Football Clubs to move prices so high, so fast? Have the Football Association, Premier League and Club Chairmen lost sight of what is truly important to the game?Premier League Ticket IncreasesChelsea recently announced their Premier League ticket pricing policy for the 2011/12 season. The most expensive seats in Stamford Bridge will now cost an eye-watering £82 (Up £12, or roughly 17% from this seasons prices). This price applies to fixtures rated AA. With the nation in the process of collective belt-tightening, has football finally reached a point where fans say enough is enough?Supporters have been voting with their feet for a few seasons already. It is commonplace to see half empty stadiums for League Cup ties at the homes of Premier League clubs, and those tickets often now come heavily discounted. But the bread and butter league attendances seemed to be holding up.The latest round of ticket increases may be the final straw however. Arsenal fans, already disenchanted with the clubs failure to spend in the transfer market, failed to fill the stadium for their final home fixture of the season. With the cost of taking a family to a game of football quickly reaching the same cost as a short holiday, the sport clearly needs to reassess itself. Corporate Premier League TicketsArsenal moved grounds to increase revenue, enabling them to compete with the established big spenders, but while the tills have been ringing, Gunners fans perceive no real increase in their clubs transfer spending. The Emirates stadium generates as much money from corporate entertainment on a single match day as the entire stadium generated when they called Highbury their home.Is this one of the reasons for the lack of mercy shown to fans in terms of increased prices? Do clubs now see rank and file fans as dispensable with the real cash-cow being corporate seats?If so, it is a fool hardy and arrogant assumption to make. Without the vociferous support of the home faithful, and the colourful noisy banter from the away end there is no atmosphere. No atmosphere means no product, and as we know, Premier League football is now a marketable product, saleable across the globe.During the dark days of English hooliganism in the early 1980s, some European ties were played behind closed doors, with no fans. Northern Ireland recently played an International against Serbia behind closed doors because of Serbias own trouble makers.Anybody witnessing these games will testify that football with no crowd is simply no sort of spectacle whatsoever. Once the initial interest of the empty stands has waned, the match itself becomes very boring, very quickly, regardless of the importance of the fixture. Clubs and authorities must acknowledge that it is the fans that make the sport.Revenue comes from a variety of different sources for football clubs, and while the football team may seem the obvious source of entertainment and therefore income, without the supporters, the business would collapse. As AFC Wimbledon continue to demonstrate, a football club is actually a collection of fans. Without supporters, there is no club.
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